About Us


It's A Family Business

Being a pet parent is one of the best things in life. And by so, we understand because we’re pet parents too. Simbae™ ensures that they are spoiled with products that are safe, effective and as sustainable as possible. Our Premium Pet Grooming ranges are expertly formulated with a gentle, yet effective safe ingredients with signature scents that are also refreshing. Striving to be socially responsible by using biodegradable packaging. Made with the same care and quality ingredients that we would use to make our own products.

A pet brand who is proudly a family-owned business with Australian origins. Simbae™ is the brand child of TAJA Global, a family-owned business established in the year 1974, the company is recognized globally as a manufacturer of sustainable and eco-friendly leading products, creative marketing, brand, and product development.

Green Paw

Our Approach

Any dog and pet lover would understand that these animals are not just four-legged companions but an important part of the family. Their love for us is unconditional.
Green Hands

Our Mission

Simbae’s mission is to enhance the bond between pets and their guardians. A sustainable pet care range, with eye-catching packaging that stands out on every shelf, event or exhibition.
Green Leaf

Our Philosophy

• Make grooming an enjoyable bonding experience between pet and guardian.
• Enhance dog and cat’s coat and space, keeping your pets looking clean, beautiful and healthy. They deserve nothing less.
• Support pet parents on best grooming practices.