Our Story

Pet Parent

Being a pet parent is one of the best things in life. And by so, we understand because we’re pet parents too. Simbae™ ensures that they are spoiled with products that are safe, effective, and as sustainable as possible.

Effective & Safe

Our Premium Pet Grooming ranges are expertly formulated with gentle yet effective safe ingredients with signature scents that are also refreshing. Striving to be socially responsible by using biodegradable packaging. Made with the same care and quality ingredients that we use to make our own products.


A pet brand that is proudly a family-owned business with Australian origins. Simbae™ is the brand child of TAJA Global, a family-owned business established in the year 1974, the company is recognized globally as a manufacturer of sustainable and eco-friendly leading products, creative marketing, brand, and product development.

Our Promise

Simbae is a pet care line made with natural and soothing ingredients, designed to make your best friend look good, smell good, & feel good.


IFRA Approved





Our Approach

Pets are part of our everyday lives and part of our families. Their love for us is unconditional and provides companionship but also with emotional support, generous creatures deserve the best that we can give them in return. It is with this understanding that the Simbae™ brand was created. Our products have been carefully formulated to be safe and kind to man as well as his best friend.

Our Mission

Our mission is to enhance the bond between pets and their guardians. A sustainable pet care range, with eye-catching packaging that stands out on every shelf, event, or exhibition. A brand that professionals or home groomers like you and I will enjoy spending quality time with your four-legged family members, feeling satisfied that your pets are looking and smelling fabulous!

Our Philosophy

We made grooming an enjoyable bonding experience between pet and guardian, as they deserve nothing less.

Enhance dog and cat’s coat and space, keeping your pets looking clean, beautiful, and healthy.

Guarantee that your pet is safe with our organic ingredients, specially designed to spoil your pets.